The Book of English Verse (World Digital Library Edition): Sir Arthur Quiller-Couch
Digitalization is changing our world ? and we are in the middle of it. The digital magazine ´´Das Netz´´ (German for ´´the net´´) gathers writers, activists, scientists, politicians and entrepreneurs to think about the developments of our digital life. More than 50 contributions reflect on the digital transformation of society. Topics include the internet of things, artificial intelligence, ethics of algorithms and responsibility as well as social media and election campaigns plus digitalization in China and the USA. A must-read for everyone interested in digitalization!
Research Paper (undergraduate) from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Mannheim, language: English, abstract: Founders of online businesses often encounter the question of which digital marketing channel to invest in at an early stage. This report gives insights into the practical steps of setting the foundation of a digital marketing strategy. Furthermore, it will test the effectiveness of search engine marketing, a popular digital marketing channel consisting of search engine optimization and search engine advertising. It will be evaluated whether search engine optimization and search engine advertising are an adequate marketing strategy for traffic growth of My German Finances. The goal of developing a digital marketing strategy is to find an impactful and cost-efficient way to grow the audience of the website. For this purpose, the report focuses on the two elements of search engine marketing, namely search engine optimization and search engine advertising. Both fields are very complex and take a lot of effort to set up. Many on- and off-page adjustments need to be made for a noticeable effect on traffic and revenue. For search engine advertising, multiple factors need to be taken into account, such as website relevance and ad quality, in order to be able to run a successful ad campaign.
English for Everyone is an exciting and comprehensive self-study course for adults learning English as a foreign language. This course is a unique new series with a visual, engaging, and easy to follow style to make the English language easy to learn. The English for Everyone Grammar Guide is a detailed visual reference that makes even the trickiest points of English grammar clear and simple, with beautiful illustrations and clear, step-by-step graphics. This English grammar guide covers all aspects of grammar including tenses, verbs, clauses, superlatives and adverbs. Learn English grammar with detailed information on easily confused phrases, conversation starters, and question words. The English for Everyone Grammar Guide is part of the English for Everyone series. Perfect for personal study or to support exams including TOEFL and IELTS, English for Everyone is suitable for all levels of English language learners.
The global spread of English has had widespread linguistic, social and cultural implications, affecting the lives of millions of people around the world. This textbook provides a lively and accessible introduction to world Englishes, describing varieties used in places as broad-ranging as America, Jamaica, Australia, Africa and Asia, and setting them within their historical and social contexts. Students are guided through the material with chapter previews and summaries, maps, timelines, lists of key terms, discussion questions and exercises, and a comprehensive glossary, helping them to understand, analyse and compare different varieties of English, and apply descriptive terminology. The book is accompanied by a useful web site, containing textual and audio examples of the varieties introduced in the text, and links to related sources of interest. Providing essential knowledge and skills for those embarking on the study of world Englishes, this is set to become the leading introduction to the subject.
Amongst British diplomats there?s a rather poignant joke that ?Iran is the only country in the world which still regards the United Kingdom as a super power?. But for many Iranians, it?s not a joke at all. Scratch the surface, and Iranians of all political persuasions will remind you that it was Britain, with the US, who removed the democratically-elected Prime Minister of Iran, Mohammad Mosaddegh. The coup against Mosaddegh may have been in 1953, but for Iranians that feels like yesterday. Rather as we in the United Kingdom continue to define ourselves by what happened nearly eighty years ago at the start of the Second World War, modern Iranians define themselves by their bloody experience of the Iran?Iraq war of 1980?88, where the country had stood alone against Iraq. The conflict was an act of unprovoked aggression by Saddam Hussein, leader of Iraq. The rest of the world ? France, the Soviet Union, later the US and the UK ? all piled in to support Iraq, with Saudi Arabia and other Gulf States bankrolling Saddam. It was this experience that has helped define Iran?s view of the world, and its attitudes to both its local rivals for power and those further afield. This book seeks to illuminate Britain?s difficult relationship with Iran, and in doing so provide anyone with an interest in Iran, with a better understanding of this extraordinary country.
Teaching English covers all of the major issues and current trends in language learning and teaching, such as the trends toward empiricism, constructivism, differentiation, learner- and output-orientation, intercultural learning, and the use of multimedia. This book bridges the gap between the suggestions of theoretical approaches to foreign language teaching and the practical needs of both the educators (regardless of the institutions they are teaching and the experiences they have gathered) as well as the students. It will help readers profit from the materials and reflected practices for use in their own classrooms. And lastly, the book offers optimal preparation for exams in university courses and in teacher-training seminars.
Walk into an Incredible English classroom and there is a buzz ... children acting out a story, using a Venn diagram or finishing a craft project confidently in English. The trusted methodology is based on things that children love, including: Now, with a great new digital package, more skills development and more Cambridge English: Young Learners support, you can help your class learn Incredible English and more ...